Cutest Call To Action Ever of the Day: On October 5, the container ship MV Rena ran aground on Astrolabe Reef, resulting in an oil spill that is already being regarded as the worst environmental disaster in New Zealand’s history.

Clean up efforts are underway, but the danger to local wildlife remains high. A raft of Little Blue Penguins has already been negatively impacted by the spill.

The Kiwi yarn store Skeinz has put out a call for penguin sweaters — an adorable-sounding but very necessary accessory that helps keep the birds from preening their feathers and ingesting the oil.

Skeinz has posted knitting instructions for anyone willing to lend a hand.

[skeinz / grist.]

while this is very cute…it also is a great idea…I’m sure it also helps keep them warm because the oil breaks down the nature oils in their feathers that keeps them “waterproof” so they don’t get hypothermia.  I wish I knew how to knit.